I am Indy

well, they have officially hit rock bottom. I say this not as a Champ Car Track announcer, not as a former member of team Players. No, I say this as a race fan and as someone who has an eye for marketing.
if you read this blog, you know I am not anti-IRL like a lot of people from Champ Car. I have my opinions about both series and I watch both series as well as NASCAR.

Listen, I have no problems with Gene Simmons and I certainly have no problems with Kiss. Kiss is fantastic. And I even appreciate his passion at trying to save the IRL. But come on people, let's be real. Is the IRL marketing department high-fiving themselves this morning following yesterday's big news!! are they all cranking up "I am Indy" and dancing in their cubicles?
This is a pathetic attempt that can only lead nowhere. Again, I applaud the IRL and their 'marketing' department for trying something. anything to save the sinking ship. But let's get something clear here: this isn't Kiss. This is hardly Gene Simmons. This is Gene Simmons' company. The terrible jingle wasn't performed by Kiss. This has nothing to do with Kiss. This has to do with a middle-aged rocker who is looking at outside business ventures.
i'd call the whole thing smoke and mirrors, but its not even that! Yes, they are hiding the fact that they have 16 cars next season, a foreign engine supplier, blah blah blah.
But they don't even need to hide it, because this "campaign" in itself is a joke. People will have enough material to make fun of the IRL after simply hearing "I am Indy" once.
Although technically Racing and Rock 'n' Roll should form a solid marriage, at the end of the day, it doesn't. Its been attempted before by all series to have some sort of rock anthem or rap anthem attached to their product and its failed, time and time again. If you are going to go this route, just buy the rights to an existing popular song, like NASCAR did with Sheryl Crow.
and what the hell does I am Indy mean anyway?